Develop a content marketing strategy for a SaaS startup

As a content marketing strategist, your task is to develop a comprehensive content marketing plan for [insert company name], a SaaS startup that offers [insert product/service]. The goal is to attract, engage, and convert the target audience of [insert target customer]. Create a 3-month editorial calendar that includes a mix of blog posts, whitepapers, case studies, webinars, and social media content. Ensure that each piece of content addresses the audience's pain points, showcases the product's features and benefits, and includes clear calls-to-action. Provide recommendations for distribution channels and promotion strategies to maximize the content's reach and impact.