Prompt
As a growth marketing expert, your task is to design a referral marketing program for [insert company name] to incentivize existing customers to refer new business. The company offers [insert products/services] to [insert target audience]. Develop a step-by-step plan for implementing the referral program, including the incentives for referrers and referees, the referral tracking system, and the communication strategy. Ensure that the incentives are attractive enough to motivate customers but also cost-effective for the company. Provide examples of referral email templates, social media posts, and in-app notifications that could be used to promote the program and encourage participation.