What is Dub.co?
Dub.co is an open-source link management platform designed for modern marketing teams. It combines link shortening, attribution, and analytics to help businesses optimize their marketing campaigns and better understand user behavior.
Key Features of Dub.co
- Branded Short Links – Create custom short links with your own domain to improve click-through rates by up to 30%.
- QR Code Integration – Automatically generate free QR codes for every short link, with customization options like logo uploads.
- Advanced Analytics – Gain insights on link performance including geolocation, device types, browsers, and referrer data.
- Custom Link Previews – Design Open Graph (OG) titles and descriptions for improved SEO and visual appeal.
- Targeting Options –
- Geo-targeting and device targeting for personalized user experiences
- Link cloaking for privacy and brand consistency
- Collaboration Tools – Invite team members to co-manage links, improving marketing team workflows.
- Security Features – Includes SAML SSO integration with Okta, Google, and Azure AD for secure access control.
AI Features of Dub.co (Dub AI)
Dub.co leverages AI to streamline link management and boost team productivity:
- AI-Powered Short Link Generation – Suggests short link slugs automatically.
- SEO Optimization – Generates custom OG titles and descriptions to boost click-through rates.
- Auto-Suggested Tags – Recommends relevant tags based on the link content for better organization.
Future AI Enhancements (Planned)
- Bulk Link Uploads – AI will extract and shorten links from text.
- AI-Generated Insights – Reports on top-performing links and campaign performance.
Dub.co’s combination of open-source flexibility, advanced features, and AI enhancements makes it a powerful tool for marketers looking to optimize campaigns and improve ROI.
Dub.co screenshot

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